by Kevin O’Neill

With the rise of e-commerce, retailers need to find a way to deliver what the customer wants at a competitive price. As an e-commerce leader, Amazon is setting new expectations for the retail industry. This requires rethinking the supply chain.

The old model of multiple distribution networks is being replaced by the new omni-channel approach. The omni-channel strategy delivers value in a digital marketplace through efficiencies and visibility in distribution, transportation and logistics creating a competitive advantage.

Supply chain technology provides network improvements by implementing IoT Industry 4.0 tactics, predictive models and artificial intelligence. A lean, flexible and responsive environment is the direct results of these tools. Other benefits include:

Reduced costs
Speed performance
Increased visibility

Read more from MHI on how the Amazon effect is leading the e-commerce retail experience and transforming the supply chain of the future.