Steele Solutions

Controls and Automated Material Handling Solutions

For integrators, OEMs, and end users in material handling who are frustrated by slow, inconsistent controls delivery, Steele Solutions’ purpose-built material handling controls division focuses on delivering intelligent, turnkey controls and automation solutions, leveraging process automation and QA-driven workflows to ensure consistent, repeatable delivery.

Unlike traditional control providers who rebuild from scratch every time, we leverage modular architecture, emulation-first logic, and diagnostic-ready design to reduce project risk, accelerate timelines, and scale efficiently—all backed by Steele Solutions’ decades of industry expertise.

SSI Automation solves a problem we’ve seen for decades—custom controls from scratch on every project even when 80% of the functionality is the same—leading to unnecessary engineering, bloated costs, and inconsistent performance.
Todd Hunter
Controls Division Leader, Steele Solutions

Steele Solutions Controls and Automation Overview

Steele Solutions’ approach to industrial material handling controls and automation uses a modular codebase and a standardized library of pre-tested code templates we can reuse, validate, and scale.

  • Modular, reusable codebase
  • Pre-tested templates
  • Emulation and digital twin validation
  • Built-in diagnostics

For our customers, this means faster development, cleaner commissioning, and a more reliable outcome. Most importantly, we’re not locked into any one hardware vendor—we’re committed to being platform-agnostic.

Material Handling Automation System Innovation to Optimize Speed and Performance

Traditional controls execution is slow, inconsistent, and poorly integrated across partners. At Steele Solutions we follow a structured approach: Define, Design, Develop, Deploy, and Commission.

Automation
  • Define: We collaborate early to understand your facility, flow, and functional requirements and provide full turnkey automated controls systems for parcel, e-commerce, retail distribution, and warehouse customers.
  • Design: We apply digital twin commissioning, AI automation, and predictive maintenance tools to design smart, future-ready control architectures.
  • Develop: Our engineers build modular logic and validated templates using platforms like Rockwell Studio 5000 and Siemens TIA, reducing engineering time, ensuring consistency, and improving repeatability through process automation.
  • Deploy: We deliver plug-and-play sequences and structured field plans, minimizing installation friction and enabling faster startup.
  • Commission: Pre-tested logic and built-in diagnostics accelerate go-live and reduce issue resolution time, with post-launch support options available via SLA.

When you choose Steele Solutions Controls, you can feel confident that your project will move forward with a clear, tested, and proactive approach. Our structured commissioning plan and extensive pre-testing process means your systems will be up and running on schedule, with less downtime and without incident.

We’re giving clients something reliable: known code blocks, tested before deployment with diagnostics built in.
Todd Hunter
Controls Division Leader, Steele Solutions

Our Services

Controls: PLC/HMI Programming

  • Modular logic development, reusable libraries
  • Emulation-ready architecture for early validation
  • HMI Design templates
  • Pre-built UX and interface standards for consistent deployment
  • Platform-agnostic, with modular pre-tested templates using Rockwell Studio 5000, Emulate3D, AutoCAD Electrical, Siemens TIA and more.

Electrical Design and Panel Build

  • AutoCAD Electrical templates and project–specific BOMs
  • Coordination with preferred or local panel shops
  • Support for UL, CE, or Custom spec panels
  • Integrated with installation planning

Install Support

  • Field coordination with customer and installation crews
  • Electrical inspection and redline feedback during install
  • Troubleshooting of field wiring and scanner integration
  • Closeout package validation with electrical and I/O readiness

Commissioning and Lifecycle Support

  • On-site or remote commissioning deployment
  • Start-up SOPs, QA checklists and playbooks, and punch-list tracking
  • Retrofit tuning, rewire projects, or WCS logic upgrades
  • Post-go-live support with option for SLA coverage

Controls Innovation

We’re not just delivering a project—we’re changing the way controls are done in material handling.

Our approach bridges the gap between outdated, panel-bound thinking and the next generation of modular, connectorized, and globally scalable controls architecture. We built this division within Steele Solutions to operate at that next level because that’s where the industry is heading, and where we intend to lead.

We understand where you’re trying to go, because we’re already doing it:

  • Connectorized, modular design: That’s not a concept for us—it’s the foundation of how we deliver faster, cleaner, and more scalable systems.
Automation
  • Platform flexibility with proven results: We’ve deployed and integrated distributed architectures across multiple platforms, with redundancy, safety, and performance built in from the start.
  • Alignment with modern operational priorities: From distributed power and rapid field-connect systems to multi-sourced components and pre-validated configurations, our designs are engineered to deploy quickly and operate reliably—anywhere.
  • Practical compliance expertise: We know how to navigate specifications, regulations, and client standards without compromising scalability or safety.

Steele Solutions’ controls and automated material handling solutions stands out because it offers execution without compromise. We’re not following the trend—we’re building the infrastructure for it.

Industries Served

We specialize in controls solutions for Parcel and Warehouse Distribution — where speed, scale, and reliability matter most. These markets demand the modular, emulation-validated, and repeatable execution model we’ve built.

Retrofits & Re-controls are a key part of our work — bringing modern, standardized controls to existing systems. These projects prove our approach and create immediate value for operators.

We are also being evaluated for full turnkey programs with some of the industry’s largest players — including next-generation ARS facilities. While our priority is to stay focused on our core plan, we remain open to opportunities that accelerate our mission and expand our impact.

Automation

The Steele Solution Difference

Steele Solutions controls and automated material handing systems are designed to ensure faster delivery, engineering consistency, and diagnostic-rich commissioning. Our difference is in execution—we remove the guesswork with validated logic, standardized workflows, and diagnostics designed in from day one.

Since 1996, Steele Solutions has been delivering high-quality products and customer service to help ensure every project is a success. Our team is focused on building designs to keep products and people moving, minimizing congestion and obstacles, and maximizing efficient flow from shelf to delivery truck.

Whether it’s platforms, chutes, lockers or controls, our team is dedicated to helping your next project arrive on time, with less friction and exceptional customer service, all while ensuring optimal system safety, performance, and longevity.

Automation and Controls FAQs

What is Steele Solutions’ Controls?

Steele Solutions Controls is a division of Steele Solutions focused on turnkey controls and automated material handling systems with validated sequences for faster commissioning, improved reliability, and the ability to scale quickly.

Following our unique process, Define, Design, Develop, Deploy, and Commission, you can feel confident your project will move forward with pre-validated code, automated QA workflows, and structured field support to accelerate startup and ensure long-term reliability.

What industries does SSI automation and controls support?

Steele Solutions Controls supports the parcel, warehouse, and distribution industries with custom and module-based control and automation systems.

What key services does Steele Solution Controls provide?

Steele Solutions Controls provides turnkey automation controls systems, including new installations, retrofits, system upgrades.

Our team of engineers works hand-in-hand to develop and deploy a validated pre-tested system designed to get you up and running faster, without delays. From PLC/HMI programming, panel design, installation support, commissioning, and ongoing lifecycle service, we deliver reliable,  modular, and scalable controls architecture with simulation-ready logic.

Why should integrators and OEMS choose Steele Solutions Controls?

Steele Solutions Controls offers a fast, reliable alternative to traditional controls systems, backed by reusable logic, diagnostics-ready architecture, platform-agnostic execution, and a flexible partnership model designed to reduce cost and complexity.

What can I expect when I work with Steele Solutions Controls?

When you work with Steele Solutions Controls, you can expect responsive, transparent communication, validated systems before commissioning begins, streamlined installation with coordinated field support, dependable post-go-live service, and a team with deep material handling expertise committed to getting it right the first time.

Contact us to get started on your next project!

Companies work with Steele Solutions because they know they’ll get a superior product and outstanding service from a company they can trust. From initial discussions all the way through installation, you can count on the professionals at Steele Solutions to walk you through every decision. We work tirelessly to understand each of our clients’ needs so we can provide creative solutions.

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Locations

Rawson Facility – HQ

1117 E Rawson Ave, S Milwaukee, WI 53172

Summit Place

6737 W Washington St Suite 2300 West Allis, WI 53214

Tiffin Facility

450 Wall St, Tiffin, OH 44883

Waupaca Facility

1977 Royalton Street Waupaca WI 54981

Stocking Warehouse

1800 10th Avenue, S Milwaukee, WI 53172

1-888-542-5099
info@steelesolutions.com